Step 6 – Branding (logo creation)

 Even though the brief did not require a logo specifically for this competition entry, I decided to produce one to increase the visual impact of the final end designs.

I spent time looking into how companies that sell baby products use brand names to fit in with their product. I am aware that good branding allows the product to become more market friendly, as well as making it more appealing to its potential buying audience. Below are examples of baby related logo’s, I found when researching.

image source (ask baby): http://www.askbaby.com/images/askbaby_title.gif

image source (baby city): http://www.babycity.co.uk/images/companylogo.gif

image source (baby world): http://www.babyworld.co.uk/images/skins/babyworld/bw-logo.gif

The majority of the logos that I had found from my research used the following techniques. The colours were either pastel, to reflex calm, or vibrant to show youth. Both styles work and represent babies well.

Other design techniques include the use of fonts either a bubbly text is used giving a childlike quality, or a more contemporary style font. This again depends on what emphasis the company want to project to their viewing audience. The contemporary styled fonts were used more often for upmarket website selling “high end” baby products. In addition to the colours and fonts most designs had a cute element within the design and some included a star, a baby, smiley face etc. The use of such icons are a fantastic way of breaking up the font and colours with logo design, giving it a commercial feel, rather than looking just like a text.

After looking into baby related logo designs I learned what kind of logo fits into the baby genre. I was able to begin to produce my own design I need to create one that fitted into the overall project as well as looking professional and interesting to the eye. The images below show all of the logo that I had created for this project.

image source: original graphics made by myself

you can download all 23 logo idea at this link: http://rapidshare.com/files/232141355/dreamcase-logos.pdf.html

I decided to go ahead with ‘design 15’, as I feel it best represents the products concept without making it look cheap or un-professional. I chose this design because it is simple and easy to read, as well as looking professional. I also like the cute cloud within the design.  The purpose of the cloud was to link the product purpose of helping babies to sleep as well giving a level of childlike quality to the overall logo design.

 

image source: original graphics made by myself

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